Von Dutch
2021 · Streetwear → retail-ready CPG
Packaging system for Von Dutch's expansion into wellness and beverage categories. Full product line spanning water, CBD gummies, and tinctures — translating an iconic streetwear brand into retail-ready CPG.
• (01) OVERVIEW
Streetwear translated into retail-ready CPG
Packaging system for Von Dutch's expansion into wellness and beverage categories. Full product line spanning water, CBD gummies, and tinctures — translating an iconic streetwear brand into retail-ready CPG.
Packaging system for water, CBD gummies, and tinctures
Design direction across categories
Full retail-ready CPG line
Deliverables
Design Direction, Packaging, Food+Bev
